The importance of trade fairs as essential sales and communication tools on the one hand, and the need to protect the environment on the other, represent two important issues that today are increasingly driving companies to make sustainable choices when realisign their booths at trade fairs.
Recent events are showing us how sustainability is a highly sensitive issue. In particular, sustainability is becoming more and more important in event planning and trade fair participations. For this reason, it has become urgent to adapt to the emerging standard guidelines on sustainable event management.
