Henoto is the company dedicated to temporary architecture/exhibition stand construction of the renowned Italian trade fair company BolognaFiere Group. In an interview with TFI, the president Antonio Bruzzone discusses the development of the company over the last four years.
Mr Bruzzone, how has Henoto developed since its launch?
The trend of constant growth that has characterised Henoto’s activities since 2021 is confirmed by the results, which can be attributed to the excellent work analysing market opportunities that has identified new business areas and the consolidation of a network of strategic relationships with national and international stakeholders. In 2024, Henoto collaborated on numerous projects and initiatives with organisations that are leaders in their respective sectors, both industrial and in the world of luxury and culture.
Speaking of 2024, are there any results yet?
The 2024 results are decidedly positive. Not just the economic figures are positive (the official data can only be officially communicat ed after it has been approved by the relevant company bodies), there is also a growing awareness that we have further consolidated both our leadership in Italy in the temporary architecture/exhibition stand sector and our positioning on international markets. We can anticipate that the results confirm significant growth in turnover compared to the 100 million euros of 2023, and that in the trade fair sector we have set up 870,000 square metres of exhibition space in the major trade fairs in Italy and around the world.
What strategy underlies this development?
The company’s business vision is developed along two lines: customer support in all the activities necessary to see the initiatives to fruition — from concept to design, production to implementation — and, at the same time, the export of its know-how, products and successful technologies to international markets, with an approach that is unique in our operational context. Our vision places important strategic value on the activation of commercial partnerships, especially at an international level. The company s central focus is on environmental sustainability, which is applied to the design, choice of materials, logistics and set-up volumes (fewer vehicles in movement, less pollution, cost containment for the customer), while always maintaining the highest design standards.
What are the expectations for the current year?
This year will see us engaged in various areas and developing an even more incisive presence on foreign markets. We have offices in Europe, the USA, Mexico, Asia and, in the last two years, we have increased our presence in the Emirates and the Middle East, markets that are extremely promising due to the profound transformations these areas are experiencing. We are ready to tackle new challenges and further expand our range of operations in areas with strong potential where many commercial interests will converge, such as India, Africa and Vietnam, young countries with expanding economies that are of particular interest for companies from mature economies. Entering these markets is significantly easier with the support of a partner, such as Henoto, that knows the internal dynamics of the area, and has offices and a network of contacts there.
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